Have you questioned about hiring a link building team for a business? It can be the single most important step in a search engine optimization (SEO) campaign. This can also be the most time-consuming duty within a campaign.
Here are some general tips when hiring a link builder:
Researching Link Builders
When hiring an expert or company, always consider hiring the best one can afford. You get what you pay for can really come into play here. Do the research on the person you are hiring. Do they have references? Can they show some of their current or past work?
By doing some research, this can reveal the general attitude of their past clients. Even shed some light on their current reputation. Within the research, this will show if they belong or participate to any professional organizations as well. Ask the link builder if they have any user names they go by in the industry or what forums they contribute to on a regular basis.
Understanding the Process & Method
It is okay to ask questions. Understanding their methods will help make the decision if this link builder is right for the company. Ask what their process is, or a laid out campaign strategy.
Directory
There are different types of link builders-white hate, gray hat and black hat. This is why it is important to ask about strategies because some methods may not be ethical to the search engines. Ask the link builder if they use many directories. If so, ask what type of directories the business will be submitted to.
It is important to have your website links in "good neighborhoods." An example would be an exclusive directory such as DMOZ.org. In addition, these directories should be locations that will drive quality traffic to the website.
Media Relations
Media relations are an effective way to generate links. It may not be easy, but if your link builder understands the media environment, they may be able to help the business. Some may have a difficult time considering public relations as part of link building; however, it can be very closely related. Find a vendor that is familiar with the media, particularly one in a similar industry of the business.
Analyzing Reports
Have some agreement with the expert on viewing the link building reports. The report should include where the links were places along with any keywords that were used.
These are just a few tips and questions to ask when hiring a professional for link building services. Make sure to do the research on the company or person and follow their reports. The reports can show if the links are placed in locations that will remain and not considered a nuisance on the website. These are important factors and it can help maintain the integrity of the company.
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